Other characters include Daisukenojo 'Beat' Bito, a skater who fights before thinking and will take on anyone to finish the game Raimu (aka 'Rhyme'), Beat's logical and adage-loving partner and Yoshiya 'Joshua' Kiryu, a too-clever-by-half teenager who shares Neku's impatience when working with others. The rules of the Reapers' Game dictate that it must be played in teams of two, and Neku is abruptly partnered with Shiki Misaki, a fashion-conscious chatterbox who becomes the first person to break into Neku's world. Victory will allow Neku to recover his lost memories and escape from the Underground, but if he loses he'll be erased from existence. He soon discovers that he has been dumped into a Phantom Zone version of Shibuya called the 'Underground', where he will be forced to play the week-long 'Reapers' Game'. It tells the story of Neku Sakuraba, an asocial teen who wakes up one day on the crossroads of Shibuya, Tokyo with no clue how he got there. Also known as It's a Wonderful World (Japanese: Subarashiki Kono Sekai), The World Ends with You is an Urban Fantasy Action RPG developed and published by Square Enix and co-developed by Jupiter (the same company that made Kingdom Hearts: Chain of Memories).